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Canada's Fastest Growing Dog Raw Food Firm



Case Study



It’s NutriCanine’s mission to deliver raw or gently cooked nutritional meals for your pup and designed to fit your lifestyle.



NutriCanine uses a subscription model that offers its customers fresh and genuine ingredients. Freshly prepared meals with real human-grade, locally sourced ingredients: no hormones, no antibiotics, and no artificial preservatives, colours or flavours.


Here’s how we grew NutriCanine’s target audience and took the company to the next level.



Our Roles

​

Strategy


User Experience Design


User Interface Design


Web Application Development


Packaging Design



Challenge



NutriCanine needed an agency to help take the business to the next level with a strong visual brand identity and website. They also wanted to work towards a larger goal – to provide a new solution to pet owners with food that is nutritious and convenient. Using competitve analysis and market research NutriCanine needed to stand out with a customizable product for the end-user.



The Result



Drove online store conversion over 640%

with a retention rate over 80%

Cut Carbon Consumption by 42%



Strategy



Positioning



Primary Target


30-35+ women who need a fast and convenient solution to pet food that has real and fresh ingredients.



Buyer’s Journey



Pet owners want the only best for their lovable furry friends. Understanding which dry kibble food is confusing & frustrating.


NutriCanine provides meals with a fresh approach and transparent information.



The Brand Story



NutriCanine makes it easy for you to feed your dog like family, so you can spend less time at the vet and more years with your pup. NutriCanine’s meals come pre-portioned and ready to serve. Feeding your pup fresh food has never been easier!



What is a stylescape?



Stylescapes are the collection of highly curated images, designs, type, textures, and colours that help define visual direction. By creating a visual snapshot you allow clients to become apart of the creative process. We focused on three attributes to bring the stylescapes to life!



Convenient, Caring & Exclusive



Stylescape Development



Iconography



A collection of visual images used as symbols for idenification, description and interpretation of the content or images use in the brand.



Colours



Colour defines a brand and helps to invoke an emotion. The consitent use of colour is vital to effective brand recognition.



Jason knight



Owner, NutriCanine



“ Please make sure you give a HUGE thank you to yourself and the whole team who worked on Canteen’s project. You guys absolutely nailed it, and for that, we are very thankful. Top quality designs, once again… We couldn’t be happier.”



Food so good, that’s fresh and real.



Choose between a raw or a gently cooked dog food diet. Both delivering balanced, simple recipes guided by science and driven by love.



User Experience



MEASURE, TEST, ADJUST By using an iterative approach to the design and working closely with the Canteen’s team, we were able to completely revolutionize the user journey from awareness to purchase. Tools like interactive prototypes, user testing, and user monitoring platforms were essential to the process.



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maple designs



151 Yonge St 11th floor, Toronto, ON M5C 2W7