ClickCease


Case Study



Shamshoom construction and trading, is a brand established more than 15 years ago, outside Canada, now it has relocated to Canada 3 years ago, with the new start Shamshoom was looking for a new identity that matches the work level, and vision of creating strong structures that combine strength and beauty. The identity was based on the strongest geometric shape; the triangle. Combining the triangles to create two pyramids representing construction and trading.



CLIENT:

Shamshoom


SERVICES:

Messaging

Verbal Identity

Visual Identity

Website design



Shamshoom Icon



Shamshoom Wordmark



Concepts



A Stylescape “are the collection of highly curated images, designs, type, textures, and colors that help defined visual direction, but more importantly, will get you buy-in from your client before you design anything.” -Chris Do, Blind CEO



Design Inspiration




Shamshoon’s dual identity in trading and construction requires them to use a brand logo and to stay true to their expertise. Here we have got a virtual representation of the fundamental aspects of the brand. These include a block for construction, a compass for trading, and a triangle for leverage to create their unique logo.


Other than symbolic value, the triangle itself is a powerful geometric shape. It is placed inside a box in the form of two pyramids representing the strongest shapes in construction. The overlapping pyramids point in different directions like a compass to denote trading.



Stationary



Website



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